To follow up both Moe Loves LP and this years earlier release Dicemans ‘The Power Of Now’, we at King of the Beats are very proud to release the 3rd lp from the Looking for the perfect beat series. From the legendary group the Ultramagnetic M.C’s TR Love Presents ‘In Street Concentration’.
Imagine being a fly on the wall in Ced Gee Ultra lab as the group worked, experimented and developed their sound. They contribution to Hip Hop was part of its Evolution. TR Love presented a tape cassette that was recorded at the time. It documents through the hands eyes and ears of TR LOVE his versions of some of the tracks that later appeared on the Iconic Classic ‘Critical Beatdown’.
Some of his ideas that never made it too the album but as important, this lp gives examples of his mind state and vision as a programmer and beatmaker.
They helped create the blueprint, they changed the direction of hip hop music alongside producers like Marley Marl, 45 King and Jazzy Jay they pushed the boundaries of sample based music.
Here we present a behind the scenes look at the manufacturing of the record. We would like to thank long time supporters Kev DaCosta and photographer Stuart Myers that joined me on the trip to the pressing plant. Tha 4Orce for not just working on the LP but coming down to work with me pressing and packing the LP. We are truly independent label, From creating artwork, graphics photography and video. We are involved in every process from original concept to delivering the end product to the market place. We are the artists, delivering special packages direct to the consumer.
King of the Beats evolved over the years and changed its direction whilst working on tha 4Orces LP ‘Setting Standards’. We decided to set the standard when it comes to creating a package that allows us not to just deliver musically but to equally deliver on visuals.
We would like to thank the Pressing Plant for allowing us to come in and film. Phil East for his time and patience. Breakbeat Lou, Marc Davis, Chris Malbon who all contributed to the film above.
We would like to thank everyone for your support. Buy the LP here.