Back in 2009/2010 I met Tha 4orce who took part in the king of the beats event held at London’s Vibe Bar located in Brick Lane. He soon joined the team, helping with the events. Off the back of the events I started the record label, pressing 45s from artists that came through the event and the king of the beats films. For some years The 4orce had worked on a instrumental project titled Setting Standards for which he put out him self.
He then went onto run the Mind tha Gap Radio Show which he featured nothing but new music from here and across the pond this lead him to return back to the project 4Orce wanted to make it a vocal version featuring UK artists that he was into and were of the moment. This project was lead and funded by him self. Any one that knows him will say that he is prolific worker, who is always on his grind, self motivated and very focused on his music. Through his network he was able to make use of the talent around him to create videos and execute his own plan. Every month to release a digital single launched with a video ending the year with a Vinyl pressing of the lp. Money earned from the digital releases goes towards the pressing of the limited edition UK Gem.
4Orce supported me and my projects since the time we started to work together and on this weekday visited me to help me shoot my piece for the Diggers Project. I thought it would be good to shoot a piece about him breaking down his project and his aims.
If you are feeling this please and want to support home grown artists please share and support the Setting Standards Project.